what-we-believe

What we believe

We believe that the power of sport combined with creative, innovative ideas and solutions,
can positively impact and change people’s lives.

Our Services

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WE BELIEVE IN WHAT WE DO

NEW VISION

Our vision is to play a leading role in building a vibrant sports industry where corporate entities, sporting properties and professional athletes can thrive.

NEW IDEAS

We pride ourselves on our ability to deliver innovative and unique commercial relationships and opportunities between leading corporate brands, sports properties and elite athletes.

NEW HEIGHTS

Like our Olympic clients, we constantly adjust our performance targets to set new industry standards. Our talent identification programme has developed and produced multiple World and Commonwealth record holders.

work

Work

WE BELIEVE OUR WORK SPEAKS FOR ITSELF. BROWSE THROUGH THE CASE STUDIES FOR EXAMPLES OF OUR WORK.

press-releases

NEWS ROOM

Launch of ‘Behind the Dream’ Podcast

We are so proud to launch this podcast - it's going to be a fascinating glimpse into the world of professional sports hosted by our sport psychologist Dr Kirsten van Heerden. We will be sharing stories that tell you more about what really goes on in the hearts and

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Steenkamp sets new South African Indoor Record in 60m Hurdles

In her opening race of the season Rikenette Steemkamp showed great form by setting a new South African Indoor record in the 60m Hurdles. Competing at the Muller Indoor Grand Prix in Glasgow, Steenkamp ran 8.29s. This early season form is a big boost for Steenkamp in an Olympic

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Newton Classic Shoot-Out Biggest Ever

Newton Agency is proud to announce their sponsorship of The Classic Shootout (now Newton Classic Shootout) – one of the premier high school athletics events in the country. Newton Sports Agency together with Backtrack and Nike all came on board to sponsor the unique event, which sees South Africa’s Olympic

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