Newton Sports Public Relations, is a full-service public relations agency with expertise in the sports and entertainment industries.

We have completed projects for a range of prominent organisations including Netball SA, ASICS, Laureus Foundation SA, Mercedes Benz, Swimming South Africa to name a few. Outside of the big organisations we also look after a range of high-profile athletes such as Olympians Khotso Mokoena and Bridgette Hartley, hockey star Marsha Marescia and World Championship Tour surfer Bianca Buitendag to name a few. We conduct everything form high-profile public relations programmes that deliver significant results to day to day internal communications activations that help organisations to achieve their marketing communications goals.



Our mission is a simple one:“Provide sports specific expertise into the PR landscape.”


As the media landscape evolves, Newton Sports PR offers a range of services to provide you with the integrated communications you and your organisation needs to influence the relationship between your brand and consumer. Our multiple-level solutions are able to drive visibility, engagement and growth for any individual or organisation that plays in the world of sport. In addition to our experience in public relations, we provide a dedicated social media expertise, publication editing and design and web content creation.

We help to build strong reputable brands in the media landscape looking after communications that increase awareness and build reputation. We pride ourselves in media relations to ensure that our clients gain traction in the public sphere and are an ever present on sports media radar. We provide Crisis Communications management; Media Training; Product Launches; and Sponsorship Activation.

While many sports organisation realises the value of social media they just don’t know how to do it properly. We provide our clients with social media strategy; community management; conversation monitoring and research & analytics to gauge how they’re doing. Oh and did we mention that we just love social content creation.

In the sports industry your website is your first port of call for stakeholders such as potential sponsors, fans and followers alike. So we guide our clients on developing a web content strategy and develop web content that keeps your website fresh and professional and while setting you apart from the crowd.

Our Work

In less than two years Newton Sports PR has developed and managed a host of public relations activations for national federations such as Netball South Africa; Swimming SA and Gauteng Squash. We worked with international sporting brands such as ASICS, Mercedes Benz SA, Bos Ice Tea, Triumph, Brutal Fruit and Kookaburra to get exposure for their sponsorships. And we’ve assisted charities such as Laureus Foundation SA, UK’s Save the Rhino, POWA and Egoli Squash to build awareness of the excellent work they are doing. As an independent, communications agency with expertise in the sports Industry, our motto is simple – think global; implement local.