Former Sharks CEO Brian van Zyl to drive new business
03 December 2014
Sports marketing agency Newton Sports today announced its expansion into rugby through a partnership with former Sharks CEO Brian van Zyl who will work to develop brand partnerships and drive additional marketing efforts in the sport.
“Newton Sports is thrilled to be working with Brian who shares our vision and commitment to providing the best client service in the industry,” said Newton Sports Managing Director Lee-Roy Newton. “We are always honoured to work with someone of his calibre, and Brian is not only accomplished, he is passionate about the sport and that’s what we were attracted to.”
Van Zyl will direct Newton Sport’s commercial rights and player management in rugby at all professional levels. A Durban native, van Zyl was CEO of the Sharks for 19 years during which he built the franchise into one of global rugby’s largest and most profitable institutions. He joins the agency with more than 35 years as a player, coach, provincial selector and administrator.
“I am excited to be teaming up with Newton Sports as one of the rising stars on the sports industry in South Africa,” said Brian. “For a small agency it punches above its weight and I am excited to begin work with them to grow brands and to develop new partnerships in rugby.”
The new division follow just six months after the launch of its cricket division, which now represents several of South Africa’s brightest cricketing talents.
About Newton Sports Agency
Newton Sports is a 100% black-owned agency that represents professional athletes in a variety of sports as well as creating and marketing sporting properties. It also has a fully-fledged athlete-development and public relations and communications divisions. Headquartered in Durban, South Africa it also has offices in Ethiopia and China.