Issue
World Wide Olympic Partner, tyre manufacturer Bridgestone, launched their ‘Chase your Dream No Matter What’ Olympic campaign in the lead up to Toyo 2020. The multi-channel brand campaign celebrates the Olympic spirit of perseverance inspiring everyone to overcome adversity to realise their dreams. CYDNMW launched in South African in 2019 – a first for Africa. They required a management agency in South Africa to help oversee the implementation of the campaign and management of campaign ambassadors.
Idea
Newton Agency was appointed (in collaboration with international Agency Golazo) as the South African management agency.
Impact
We signed Olympic medallists Caster Semenya, Lawrence Brittian and Josia Thugwane to become the South African CYDNMW campaign ambassadors and helped oversee the making of hero films and other social media campaigns leading up to and post Tokyo 2020.
