Issue
The provision of specialist public relations services to adidas in order to maximise publicity and editorial coverage of the South African visit of current marathon world record holder Dennis Kimetto and former world record holder Wilson Kipsang.
Idea
Create a short 25min YouTube documentary following Kimetto and Kipseng as they travel to Durban and Cape Town, taking in historic and iconic sites such as Robben Island and the Moses Mabhida Stadium.
View the documentary at: https://www.youtube.com/watch?v=1ctJRk_MPhI
Impact
Over 24 000 views on YouTube