Lee-Roy Newton is a former World Champion Athlete and Commonwealth Games medallist who founded the Agency in 2010. Newton Sports Agency represents Olympic medallists, to world champion surfers to professional cricketers . Newton’s success over the past four years comes down to his experience of competing at the highest level. This expertise has allowed the Agency to provide world class service to their athletes which has seen their roster grow five-fold in just more than three years.
The Agency has a strong commitment to Africa as a 100% African owned Agency. Newton believes that the growth of African sporting landscape will continue to develop and with Global Sports stars from Africa continues to showcase talent… Africa will be a key factor for many years to come. Newton also serves as Vice President of the Kwazulu Natal Athletics federation since 2012 and is also one of less than (8) IAAF Authorised Athletes Representative from Africa as well as Player Agent authorised with Cricket South Africa.
Complex, energetic and a believer in big dreams, who would have believed that Newton was once a fine art student! Sport has always been a part of his life and in his teens he briefly flirted with the idea of turning to professional football.
Dr Kirsten van Heerden
Kirsten van Heerden joined forces with Newton Sport Agency in 2013 after running her own practice for six years. Kirsten’s passion for sport and performance psychology comes from her background as a South African swimmer and seeing the real need for psychological support and training for athletes, coaches and parents. With Newton Sports Agency’s holistic philosophy and creative approach to sport, the fit for Kirsten was a natural one, her specialized skill set combining well with the Agency’s vision for excellence. Kirsten is one of only a handful of psychologists tasked to work with South African Olympic athletes and has become the psychologist to many world champion athletes and teams, often needing to travel around the world in her work to help others reach their potential. Kirsten is also a keen advocate for women in sport, passionately believing in the value of sport for empowering girls and women. She believes that sport provides opportunities for people to access their own potential while creating a platform of skills that can catapult them to success in life beyond sport. Enjoying the world of ideas, Kirsten is an avid reader and her curiosity about life drives her to continual learning in order to better understand herself, people and the wonderfully complex world we live in.
Dale Toy – Athlete Representative : Rugby Division
Dale Toy has brought a highly specialised and valuable skill set into the Rugby division of Newton Agency. Combining his interests in psychology, software engineering and rugby, Dale has become both a registered SA Rugby Agent as well as the creator of certification database app BokSmart PlayerCAP. Dale is highly skilled in analysis and statistics, but knows that this must be combined with a human approach when dealing with players, meaning that he keeps player well-being at the forefront of his mind with everyone he represents. The best part of the job for Dale is the development and management of young players, supporting them in achieving their ultimate rugby dreams.
Bradley Agnew – Athlete Representative
Having represented his country on the international stage on the track, Bradley Agnew understands the complexities and challenges of being a professional athlete. This experience combined with his knowledge gained from 12 years in the business world and project management makes Bradley an invaluable team member of Newton Agency. Having managed various South African athletics teams and being a board member of a provincial athletics federation for 6 years has lead Bradley to the Agency where the effective mentorship and management of athletes is his priority. Being a believer in the power of sport for social change and personal development Bradley is committed to ensuring the most professional and supportive service to all Agency clients.
Raeesa Abdulla – Athlete Services Manager
Playing multiple sports at provincial level has given Raeesa an appreciation of what athlete’s really need in order to follow and achieve their goals. Joining the Agency in 2015, her easy-going nature and love of people have made her a firm favourite with the athletes she looks after. Raeesa is especially interested in mentoring athletes and helping them achieve not just in sport but nudging them towards their life goals as well. True to her interest, in her spare time you can find Raeesa in the cockpit of an airplane achieving her own personal goal of getting her pilots licence.